The demand for organic food in India is rising. However, many people still do not realize the benefits of organic food and are ignorant about it. In these circumstances, marketing of organic food is very important. By creating awareness, we can create a pull for the products and by incentivizing the distributors and farmers, we can create a push.
Also, the supply chain for food products in India is much undeveloped. This supply chain already causes a lot of food wastage. This is for the inorganic foods. Organic foods have a shorter shelf life. With such a supply chain, the danger of wastage is increased even more. Hence, having a sustainable and efficient supply chain is very important for the development of the organic food market.
Objective:
1. To analyse the current marketing practices and come up with best marketing practices.
2. To analyse the current supply chain, spot inefficiencies and suggest recommendations
Scope:
For marketing, we propose to analyse the efforts of small farmers and larger corporations to identify which practices are good and viable. For supply chain, we propose to map out the current distribution system and facilities and identify the areas for improvement.
Methodology:
The methodology to be used will be mainly secondary research and primary research if we are able to contact the relevant players in this field.
Also, the supply chain for food products in India is much undeveloped. This supply chain already causes a lot of food wastage. This is for the inorganic foods. Organic foods have a shorter shelf life. With such a supply chain, the danger of wastage is increased even more. Hence, having a sustainable and efficient supply chain is very important for the development of the organic food market.
Objective:
1. To analyse the current marketing practices and come up with best marketing practices.
2. To analyse the current supply chain, spot inefficiencies and suggest recommendations
Scope:
For marketing, we propose to analyse the efforts of small farmers and larger corporations to identify which practices are good and viable. For supply chain, we propose to map out the current distribution system and facilities and identify the areas for improvement.
Methodology:
The methodology to be used will be mainly secondary research and primary research if we are able to contact the relevant players in this field.
With the proposed entry of multi brand retail in India, you may want to study the best practices of retailers abroad, because it is quite likely they will adopt those practices in India as well. So Indian players should better these practices or be prepared to lose.
ReplyDeleteMaalika and Aparna are working on a similar project. You may consider to collaborate
ReplyDeletehttp://iima-mtsa.blogspot.com/2011/10/design-of-supply-chain-and-retail.html