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Tuesday, October 4, 2011

Trade Opportunities in Organic products in India - a project by Nizar and Varun

Objective

        Our objective is to study the trade opportunities in Organic products in India and to develop a business plan / book of guidelines for organic farmers.
 
Overview

        Organic agriculture offers trade opportunities for farmers in both developing and developed countries. The market for organic products is expected to grow worldwide in the years to come. It has the potential of becoming high yielding for the farmers but thismarket is not very well known to most farmersespecially in India -there is lack of information among the farmers. Moreover, the nutritional benefits for the consumers are also immense and thus there is a huge potential in this area.

India is a country where the farmers still majorly employ traditional methods of farming. We need a system in place which would not only educate the farmers about the potential opportunities in the area of organic farming but also develop a sustainable market for the same.
 
Approach

· Analysis of Organic farming and organic products in India

· Study of the consumer preferences and awareness when it comes to organic products

· Analysis of the domestic and international market

· Current scenario of the organic product industry

· Cues from other International markets and initiatives

· Come up with a strategy for a sustainable business model for organic products

· Preparing a consolidated document that will enable farmers to understand the tricks required to succeed in the organic food industry

2 comments:

  1. Recently, EU & USA are rejecting Indian exports on phyto sanitary norms of excess chemical/heavy metals content. Hence, the organic food would have a selling point from commercial angle, of both higher price realization and lower risk of rejection at customs port. This would help in any business plan

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  2. You can also do an analysis on role of authorized institutions for trade of organic products and give pointers for farmers/producers to get favorable treatment from them

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